Novus Loyalty IPO

The price band is ₹146 per share with a lot size of 1000 shares. Minimum investment: ₹146000.

Novus Loyalty is a technology-driven provider of loyalty and rewards management solutions serving sectors including fintech, e-commerce, banking, financial services, FMCG, software, and real estate. It offers enterprises a modern, scalable platform designed to enhance customer acquisition, engagement, and retention through data-driven loyalty programs. The company’s technology platform is built using a modern technology stack and is designed to integrate seamlessly with existing enterprise systems. It enables a consistent omnichannel customer experience across web, mobile applications, and physical retail touchpoints. The company offers both on-premises deployment and software-as-a-service (SaaS) models. The on-premises model provides enterprises with greater control over infrastructure, data security, and customisation, while the SaaS model offers a cloud-based, subscription-driven solution that allows faster deployment and lower operational overhead. The company's customer base is spread across states, including Uttar Pradesh, Rajasthan, Karnataka, Telangana, Maharashtra, Haryana, Punjab, Delhi, and Tamil Nadu. Internationally, it has a presence in the UAE, the US, Australia, and Puerto Rico. Novus also provides loyalty solutions for retailers and digital commerce platforms, enabling them to reward customers effectively while leveraging analytics to drive targeted marketing, cross-selling, and customer retention strategies.

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Novus Loyalty was founded by Mr. Deepak Tomar in 2011.