Advit Jewels IPO

About Advit Jewels

Advit Jewels Limited is a Jaipur-based manufacturer and seller of handcrafted fine jewellery, specialising in Kundan, Polki, diamond and studded jewellery. The company markets its products under the “Rambhajo” brand, which traces its origins to a jewellery business established in 1921. Its product portfolio includes necklaces, earrings, rings, bangles, brooches, naths and customised jewellery pieces, ranging from bridal collections to everyday luxury jewellery made in 14-carat and 18-carat gold. The company primarily operates on a business-to-business (B2B) model, supplying dealers, showrooms and jewellery retailers, while also serving business-to-consumer (B2C) customers through exclusive made-to-order offerings. Advit Jewels manufactures its products at its Jaipur facility using a combination of traditional craftsmanship and modern technology, with key processes carried out in-house. Revenue is generated mainly from the sale of jewellery products across its wholesale and customised retail segments.  Discuss on Trading Q&A