Purple Style Labs IPO
Trading • ₹680 Cr
High risk because:
- Loss-making or weak profitability noted in DRHP
- 5 material risk factors disclosed in DRHP
- The company derives a substantial portion of its Total PPUS GMV from womenswear, which con…
IPOFins risk score from DRHP risk factors, subscription demand & issue structure
Price Band
₹575
Lot Size
26 shares
Issue Size
₹680 Cr
Open
31 Aug 2026
Close
02 Sept 2026
Subscription
1.29×
IPO Schedule
| Issue Open Date | 31 Aug 2026 |
| Issue Close Date | 02 Sept 2026 |
| Allotment Date | 03 Sept 2026 |
| Listing Date | 06 Sept 2026 |
About Purple Style Labs
Purple Style Labs Limited is a multi-brand luxury fashion platform serving customers in India and international markets through online and physical channels. Its product categories include womenswear, menswear, jewellery, accessories, and kidswear, with a focus on wedding and occasion wear. As of March 31, 2026, the platform offered products from 1,109 active designer brands. Customers can purchase products through the company’s website, mobile application, telephonic and digital sales channels, experience centres, and events and exhibitions. The company operates 14 experience centres globally, including 12 in India, one in London and one in New York. Its Indian experience centres are located in Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Ahmedabad, Indore, Hyderabad, and Surat. The company also operates large format experience centres ranging from 20,000 to 60,000 square feet in built-up area in Mumbai, Delhi, and New York. Pernia’s Pop-Up Shop acquired its website and related business assets and intellectual property in February 2018.
Company Details
Founders / Promoters
Abhishek Agarwal
Founded
2015
Registrar
KARVY
Documents
DRHP / RHP Document (PDF)
View official prospectus →
Investment Analysis
Purple Style Labs — IPOFins Verdict
QuantitativeDriven by QIB demand at 1.4x and elevated disclosed risk (7/10), Purple Style Labs listed at a discount of 7.0% to its issue price. The signals look weak — weigh the risks carefully. This is a quantitative flag, not a recommendation.
- As of March 31, 2026, the company had 208,490 SKUs representing products from 1,109 active designer brands across womenswear, menswear, jewellery, accessories and kidswear. Its menswear PPUS GMV incre
- The company operates an omni-channel model combining its website and mobile application with 14 experience centres across India, the UK, and the US. In FY26, its online platform recorded 19.14 million
- In FY26, the company served customers from approximately 100 countries through its online channels and experience centres in London and New York. International business contributed 20.29% of its total
- The company’s PPUS average order value increased from Rs 4,551.25 crore in FY24 to Rs 5,610.64 crore in FY25 and Rs 7,550.49 crore in FY26. This represents a CAGR of 28.80% between FY24 and FY26.
- The company has expanded its physical retail presence through Large Format Experience Centres ranging from 20,000 to 60,000 sq. ft. in built-up area. These centres are located in Mumbai, Delhi, and Ne
Score breakdown — what drove this verdict
High risk from DRHP → score -0.8
Institutional subscription → score 0
Actual listing outcome → score −0.5
Base score: 5.0 · Final score = base + all factor adjustments, capped 1–10. Full methodology →
IPOFins Score is a quantitative signal from subscription demand, disclosed risk, and listing data — not investment advice. Not SEBI-registered.
Listing Performance
Issue Price
₹575
Listing Price
₹535
Listing Gain/Loss
-6.96%
Listing Date
06 Sept 2026
Price Since Listing
Returns are measured against the ₹575 issue price.
Listing
₹535
-7.0%
1 Week
₹569.9
-0.9%
Current
₹517.85
-9.9%
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FAQ
What is the price band of Purple Style Labs IPO?
The price band is ₹575 per share with a lot size of 26 shares. Minimum investment: ₹14,950.
What does Purple Style Labs do?
Purple Style Labs Limited is a multi-brand luxury fashion platform serving customers in India and international markets through online and physical channels. Its product categories include womenswear, menswear, jewellery, accessories, and kidswear, with a focus on wedding and occasion wear. As of March 31, 2026, the platform offered products from 1,109 active designer brands. Customers can purchase products through the company’s website, mobile application, telephonic and digital sales channels, experience centres, and events and exhibitions. The company operates 14 experience centres globally, including 12 in India, one in London and one in New York. Its Indian experience centres are located in Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Ahmedabad, Indore, Hyderabad, and Surat. The company also operates large format experience centres ranging from 20,000 to 60,000 square feet in built-up area in Mumbai, Delhi, and New York. Pernia’s Pop-Up Shop acquired its website and related business assets and intellectual property in February 2018.
Should I apply for Purple Style Labs IPO?
Purple Style Labs listed at ₹535 (-7.0% discount to the ₹575 issue price) after 1.3x subscription. IPOFins Score 4/10: Driven by QIB demand at 1.4x and elevated disclosed risk (7/10), Purple Style Labs listed at a discount of 7.0% to its issue price. The signals look weak — weigh the risks carefully. This is a quantitative flag, not a recommendation.
Who founded Purple Style Labs?
Purple Style Labs was founded by Abhishek Agarwal in 2015.