Simca Advertising IPO
Miscellaneous • ₹58.04 Cr
High risk because:
- 5 material risk factors disclosed in DRHP
- High customer concentration flagged in the DRHP
- SME listing with thinner post-listing liquidity
IPOFins risk score from DRHP risk factors, subscription demand & issue structure
Price Band
₹183
Lot Size
600 shares
Issue Size
₹58.04 Cr
Open
08 May 2026
Close
12 May 2026
Subscription
75.8×
IPO Schedule
| Issue Open Date | 08 May 2026 |
| Issue Close Date | 12 May 2026 |
| Listing Date | 14 May 2026 |
About Simca Advertising
Simca Advertising Limited is a provider of advertising services, with a focus on out-of-home (OOH) media. The company offers a range of advertising formats in public spaces, including hoardings, gantries, bus panels, bus shelters, kiosks, utilities, and vinyl signage, along with digital out-of-home (DOOH) displays and event-based campaigns. It provides end-to-end campaign execution services, including media planning, location selection, and advertisement display across public spaces. The company operates a portfolio of over 100 OOH media assets, including static and digital displays, primarily located across high-traffic areas in Mumbai. These assets are operated through lease or sub-lease arrangements from promoters and third parties. Simca Advertising primarily operates in Mumbai and Maharashtra, serving clients across sectors such as real estate, entertainment, fashion, insurance, advertising agencies, and government organisations. Use of proceeds: This is a fresh issue of shares. Therefore, the net proceeds from the fresh issue will go to the company. They will be utilised for the following purposes: Purchase and installation of light-emitting diode (LED) screens — Rs 12.72 crore Funding for strategic collaboration with Capital World Media Services Private Limited (CWM) for monetisation of 20 LED digital advertising screens — Rs 5 crore Incremental working capital requirements — Rs 23.5 crore General corporate purposes
Company Details
Founders / Promoters
Mr Fahim Batliwala
Founded
2022
Registrar
LINK
Documents
DRHP / RHP Document (PDF)
View official prospectus →
Investment Analysis
Simca Advertising — IPOFins Verdict
QuantitativeDriven by QIB demand at 81.8x and elevated disclosed risk (8/10), Simca Advertising listed at a discount of 14.8% to its issue price. SME listings are also thinner and more volatile after listing. The signals look weak — weigh the risks carefully. This is a quantitative flag, not a recommendation.
- The company claims to have built a presence in the out-of-home (OOH) advertising industry, supported by a portfolio of over 100 media assets across key locations in Mumbai. These assets are placed in
- The company claims to offer a mix of traditional OOH formats such as billboards and transit media, along with digital out-of-home (DOOH) solutions like LED displays and programmatic advertising. This
- The company claims to operate its media assets across strategically selected locations, including highways, metro hubs, airports, and commercial districts. Such placements may provide repeated exposur
- The company claims to incorporate digital billboards, real-time content updates, and programmatic advertising into its offerings. These capabilities may allow advertisers to modify campaigns dynamical
- The company traces its origins to a proprietorship established in 1970 and claims to benefit from the promoter's experience of over two decades in the OOH advertising industry. This experience may sup
Score breakdown — what drove this verdict
High risk from DRHP → score -1.2
Institutional subscription → score +2.0
Strong retail interest → score +0.5
Actual listing outcome → score −1.5
SME IPOs have lower liquidity after listing → score −0.5
Base score: 5.0 · Final score = base + all factor adjustments, capped 1–10. Full methodology →
IPOFins Score is a quantitative signal from subscription demand, disclosed risk, and listing data — not investment advice. Not SEBI-registered.
Listing Performance
Issue Price
₹183
Listing Price
₹156
Listing Gain/Loss
-14.75%
Listing Date
14 May 2026
Price Since Listing
Returns are measured against the ₹183 issue price.
Listing
₹156
-14.8%
Current
₹215.5
+17.8%
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FAQ
What is the price band of Simca Advertising IPO?
The price band is ₹183 per share with a lot size of 600 shares. Minimum investment: ₹1,09,800.
What does Simca Advertising do?
Simca Advertising Limited is a provider of advertising services, with a focus on out-of-home (OOH) media. The company offers a range of advertising formats in public spaces, including hoardings, gantries, bus panels, bus shelters, kiosks, utilities, and vinyl signage, along with digital out-of-home (DOOH) displays and event-based campaigns. It provides end-to-end campaign execution services, including media planning, location selection, and advertisement display across public spaces. The company operates a portfolio of over 100 OOH media assets, including static and digital displays, primarily located across high-traffic areas in Mumbai. These assets are operated through lease or sub-lease arrangements from promoters and third parties. Simca Advertising primarily operates in Mumbai and Maharashtra, serving clients across sectors such as real estate, entertainment, fashion, insurance, advertising agencies, and government organisations. Use of proceeds: This is a fresh issue of shares. Therefore, the net proceeds from the fresh issue will go to the company. They will be utilised for the following purposes: Purchase and installation of light-emitting diode (LED) screens — Rs 12.72 crore Funding for strategic collaboration with Capital World Media Services Private Limited (CWM) for monetisation of 20 LED digital advertising screens — Rs 5 crore Incremental working capital requirements — Rs 23.5 crore General corporate purposes
Should I apply for Simca Advertising IPO?
Simca Advertising listed at ₹156 (-14.8% discount to the ₹183 issue price) after 75.8x subscription. IPOFins Score 4/10: Driven by QIB demand at 81.8x and elevated disclosed risk (8/10), Simca Advertising listed at a discount of 14.8% to its issue price. SME listings are also thinner and more volatile after listing. The signals look weak — weigh the risks carefully. This is a quantitative flag, not a recommendation.
Who founded Simca Advertising?
Simca Advertising was founded by Mr Fahim Batliwala in 2022.